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How Much Should a Dental Practice Spend on Marketing?

No matter if your dental practice is already established or just starting out, marketing is a critical element of business success. Without an effective marketing budget, you won’t be able to effectively attract new patients and maximize revenue.

Studies suggest dental practices should invest between 4 and 7 percent of their annual revenue into dental marketing activities. However, this percentage may vary based on a variety of factors.


If you’re an established dentist or starting a new practice, setting a marketing budget is essential to maximize profitability and ROI. There are many factors to consider but ultimately the amount spent on dental marketing will depend on your objectives.

When planning your budget, the first factor to consider is your local market. The more competitive this area is, the higher marketing spend should be allocated. Fortunately, free data on local markets can help determine an ideal budget.

Next, identify your objectives and desired patient lifetime value (PLV) for each patient. After you’ve decided on these figures, work backwards to calculate how much marketing is necessary to reach those targets.

One metric you can use to gauge how much money your practice should allocate towards marketing each month is the average new-patient flow rate in your vicinity. Generally, you should allocate between 10% and 12.5% of revenue towards advertising to achieve these new-patient flow rates.

Additionally, your marketing budget should take into account the stage of maturity your practice is at. For instance, if you’re just starting out with a few patients and your ultimate goal is to expand, then investing more in marketing will help build a brand, position yourself as an industry leader, and attract new clients.

When selecting a dental practice, the type of practice is an important factor to consider. Options range from group practices and multi-location practices; with group practices consisting of several offices located together in one building to dental support organizations (DSOs) or single dentist corporations or entities.

Group practices offer many advantages, such as collaboration and teamwork among practitioners. Furthermore, they often pool business costs together, thus saving overhead expenses.

Finally, you should take into account the type of dentistry you offer and your target audience. If your practice specializes in high-end cosmetic treatments, marketing could require more investment than if providing comprehensive family dentistry to all ages is your goal.


SEO (search engine optimization) is an important element of online marketing that strives to boost your business website’s visibility on search engines. It does this by crafting keywords-rich title tags and meta descriptions that appear in SERPs (search engine results pages).

Dental SEO is essential for many reasons, such as improving user experience on your website, attracting new patients and increasing credibility. Furthermore, it provides useful insights about competitors and who your target audience is.

In addition to improving your rankings on search engine results pages, SEO can also boost the amount of traffic to your website. It’s often an economical way to reach more potential clients.

The cost of dental SEO varies based on several factors, such as the size and complexity of your website, competition in your market, and what services you require. Generally speaking, it’s wise to start small and increase budget over time as business grows.

When optimizing for local SEO, you should focus on keywords that are pertinent to your practice and commonly used by those in the vicinity. Combining short-tail and long-tail terms will enable you to reach the right customers, increasing both return on investment and conversion rate.

A dentist SEO service can identify the most relevant keywords for your business and craft an effective strategy to use them to draw in more patients. This may involve optimizing your website, content marketing, and social media promotion.

It’s essential to remember that SEO is a long-term commitment and it takes time to achieve top rankings on Google. You may need to wait anywhere from six to twelve months before seeing any real progress.

If you need to boost your rankings quickly, pay-per-click (PPC) advertising could be the way to go. Although more expensive than SEO, this form of promotion can generate immediate traffic and sales.

However, PPC campaigns can be expensive and it’s difficult to accurately estimate how much a campaign will cost. Furthermore, overspending on PPC can result in missing out on many potential clients. Therefore, using both SEO and PPC together for maximum return on marketing dollars is recommended.

Pay-per-click (PPC) ads

Dental practices must invest in a marketing budget to stay competitive with other dentists in their community. Whether you’re an established or newly opened practice, you should set aside a specific amount of money that you are willing to invest for maximum profitability and return on investment (ROI).

PPC ads are an effective way to attract potential patients to your dental practice website. These advertisements typically appear at the top of search engine result pages and only cost you when someone clicks on them.

Prior to beginning a Pay-Per-Click (PPC) campaign, it’s essential to research the keywords potential patients are likely entering into search engines when seeking dental services. You can do this by using Google Keyword Research’s tool; this will enable you to determine which terms are most pertinent to your practice and its desired audience.

Once you have a list of keywords, you can begin bidding on them to secure the top position in search engine results pages. The amount bid for each ad varies based on how many advertisers are competing for that particular keyword; prices can range anywhere from a few cents up to several dollars.

A successful Pay-Per-Click (PPC) campaign can significantly enhance your practice’s online visibility and draw in new patients. However, selecting the correct keywords is essential so that your ads reach only relevant potential patients.

Consider remarketing campaigns, which can be highly effective at driving conversions and sales. These ads are highly targeted, tracking a person’s activity on your site or other websites and showing them tailored ads as they browse other websites or apps.

PPC ads can quickly get your practice in front of many potential patients and increase visitors to your website. This is essential for growing practices that need to expand their patient base quickly.

A successful PPC advertising agency should have a dedicated account manager and team of experienced experts who can run successful campaigns for your practice. Furthermore, they should be able to measure success and guarantee that your digital marketing budget is being used wisely.

Social media

A dental practice’s marketing budget is determined by its overall goal and vision. Some owners want to attract new patients, while others strive for stability in the business. No matter their objectives, make sure your marketing plans align with them and are relevant for the type of practice you have.

One of the most effective methods to market a dental practice is through social media. This cost-effective strategy can help build trust with potential patients, reach a wide audience, and boost search engine rankings on your website.

In addition to posting information about your services, you can use social media to advertise specials or promotions for existing patients. For instance, if you are offering free teeth cleanings on Saturdays, post a photo of a smiling patient on your Facebook page to draw attention and encourage people to book an appointment.

Another effective way to market a dental practice is through patient testimonials. By sharing stories from real patients about their experiences with your practice, potential customers will see that you’re knowledgeable in your field and committed to providing top-notch care.

As a general guideline, dental businesses should allocate around 4% of their annual revenue towards marketing. However, this amount may differ depending on the type of practice and industry.

When measuring the success of a social media strategy, two key metrics to consider are the number of followers an account has and engagement from its community. To effectively manage such accounts, companies need to regularly update content and answer comments and questions from followers promptly.

Social media management tools enable companies to maintain an active presence across multiple platforms and manage all accounts from a unified interface. Furthermore, these programs enable companies to monitor user habits and determine when it’s best to post new content.